· Changes in the use of the internet
· How businesses and organisations can use social media
· Why Twitter?
· How to find and engage with potential customers
· What to write and Twitter lingo (hashtags, RT, DM, url shorteners)
· How to minimise time spend on Twitter
· Why LinkedIn?
· Improve your profile on LinkedIn
· How to find and connect with potential customers
· LinkedIn groups
· LinkedIn Q an A
How to minimise time spend on social media
· Social media strategy
· Measure impact and ROI of social mediaRene Looper is a renowned speaker on social media. Originally from Holland, Rene moved to Scotland in 1999 to start a hotel business which he sold in 2006. Following this he formed Tuminds (www.tuminds.com) which became one of the first businesses in Scotland set up specifically to promote the use of social media in business.